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Recent Posts

Internet Retailing: European retailers change customer-centric strategies due to lessons learned
In the article, “How retailers transformed their customer-centric strategies due to the lessons they’ve learned," author Sasha Fedorenko of Internet Retailing focuses on key strategic initiatives...
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CASE STUDY: DXL's Journey to Customer-Centric and Digital-First Transformation
To grow sales and profit, DXL knew it needed to shift to a customer-centric environment and develop a deep understanding of which customers, categories, products and brands were driving profitable...
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Forrester: Prescriptive Analytics Overtakes Predictive
According to Forrester research, prescriptive analytics for retail will overtake predictive analytics, as it surfaces likely outcomes from a set of actions — but the process of building and testing a...
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24 Questions Every Retailer Should Be Able to Answer
To succeed in 2018, every retailer should be asking these questions around inventory, returns, marketing, warehousing, pricing and customers. With DynamicAction retail analytics, your team will be...
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WWD: What Net Neutrality Means for eCommerce, Consumers, Retail
Women's Wear Daily ran an article titled What Net Neutrality Means for E-commerce, Consumers, Retail, which looks at The Federal Communications Commission’s vote to repeal net neutrality and how the...
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CASE STUDY: Specialty retailer identifies $2.3 million in sales opportunity
Though the retailer could find places where they were spending resources and not getting results, it was difficult for them to identify areas where they weren't focusing but had the potential for...
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DynamicAction CMO Among WWD's 2017 Women Leaders in Business
Our very own Sarah Engel, Chief Marketing Officer for DynamicAction, has been selected by Women's Wear Daily as one of twenty 2017 Women Leaders in Business. Sarah has been honored by a panel of WWD...
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Retail Index:  2017 Year in Review and Insights for 2018
With only a few days left in the holiday shopping season, it’s time for retailers to analyze the lessons from 2017 and prepare for 2018. DynamicAction’s Retail Index: Holiday 2017 is an intensive...
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New York Post: Amazon Prime Membership Finally Starts to Stagnate
Quotes from DynamicAction CMO, Sarah Engel, were featured in a New York Post article around Amazon Prime Membership, Amazon Prime membership finally starts to stagnate. Sarah’s commentary cast some...
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RetailWire: Retailers Target Ways to Boost Post-Cyber Week Sales
DynamicAction CMO, Sarah Engel, took part in a RetailWire webinar, Cyber Week Debriefing: How is the online holiday shopping season shaping up? It's available on-demand here. During the webinar,...
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Forbes: Nine Strategies To Help You Build Your Brand
DynamicAction was asked to contribute to the Forbes article Nine Strategies To Help You Build Your Brand, where she shared the four questions teams should ask before creating a campaign. Key excerpts...
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The Wall Street Journal: Plotting the Best Holiday Shopping Attack
The Wall Street Journal business of fashion reporter, Ray A. Smith, used DynamicAction Retail Index data as the cornerstone of his holiday analysis for his article Plotting the Best Holiday Shopping...
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