DynamicAction has joined EDITED, and our collective solutions create an inflection point for retail

We started DynamicAction with a mission to enable brands and retailers to operate in real-time, utilizing rich, insight-driven applications to run their businesses with a keen eye for delivering profit.

We envisioned direct to consumer retailing powered by a continuous stream of insight. This insight would enable operating teams to accelerate and automate product placement, deliver customer marketing at scale, take pricing and promotional actions all the way to the sku level, immediately initiate reorders, and drive seasonal retail assortments with owned and drop-shipped products.

We are extremely excited as we believe connecting commerce intelligence will create transformative value for brands and retailers, and represents a step change in how retail will operate going forward.

Seasoned retailers acknowledge that every retail business and brand is built upon a cobbled together foundation of disparate systems and processes, and overly dependent on gut and instinct. 

For too long, brands and retailers have relied on people to evaluate the competition in the market, and on spreadsheets as the backbone of their business intelligence. The design and product teams run their own systems completely independently, with no day-to-day integration of insight between teams running the business. These disconnects create an overwhelming imbalance between inbound product, inventory, allocation, local assortment, price and promo, store and site placement, customer marketing, and logistics. 

When retailers are stocking up and selling products without an integrated flow of data and insight across their entire product lifecycle, products sit on the wrong shelves and in the wrong warehouses, get sold at the wrong price, absorb too many promotional dollars, and are unavailable to full price shoppers. As a result, the entire retail lifecycle is plagued by a significant loss of potential revenue and, even more painful, forfeited gross margin. 

Every day retailers share with us their struggles to efficiently and effectively incorporate the full scope of market and business data into profitably running and growing their businesses. They are bogged down in the rudimentary tasks of gathering market data on competitors, compiling complete and up-to-date product sales data, and pulling together assortment visualizations in the market. This time and resource intensive data analysis severely impacts their ability to make profitable decisions and remain competitive in our quickly evolving retail landscape. 

We’re witnessing a significant reboot in retail, where the most successful retailers are employing speed, agility, and flexibility as the keys to a successful future. This dovetails with our original vision and our continued commitment and passion to equip our retail and direct to consumer brands and retailers with continuous insight across their businesses and the market. 

DynamicAction has established itself as a leading platform for B2C and B2B commerce businesses. We’re thrilled to build upon this heritage as we join with our long-time friends at EDITED. We share a common vision for retail and the importance of connecting brands and retailers with their customers in a faster and more intelligent way. 

Together, DynamicAction and EDITED deliver connected commerce intelligence utilizing AI, rich retail insight, and a platform designed for a future of high speed retail. Our united company is dedicated to a core company value of being “Easy to Use and Fast to Realize Value.” Our solutions bring market intelligence and enterprise insights together, the crucial pieces of the retail puzzle, creating a truly connected network from brand to retail to consumer (B2B2C). 

We are excited to join forces with the high caliber, powerhouse team from EDITED. We all remain dedicated to our original vision, and our combined team brings us all so much closer to our mission of delivering direct to consumer retailing powered by a continuous stream of insight. 

DynamicAction will continue building on our category-leading platform for the global brands, retailers, and commerce oriented businesses we serve today.

Brands using DynamicAction will now have unprecedented insight into how their products compete in the market and will be able to unlock the ability to merchandise to their customers far more effectively and efficiently across the globe.

Brands using EDITED as their single platform for Market Intelligence will now have connected enterprise insights and actions, so brands and retailers can better service their customers.

1. We’re enabling brands to drive higher full price sell through while reducing product clearance liabilities by serving customers with offers and product assortments that leverage their 1st party customer insights from stores and online.
2. Merchants and buyers will be able to confidently make stock replenishment and stock promotion decisions faster and earlier in season. Our clients are achieving gross margin increases of 1000 basis points or more in core categories by deploying more precise actions, more frequently. Deeply embedded Market insights allow merchants to identify white spaces faster, respond to competitive moves sooner, and reduce exposure to declining trends.
3. Site merchandising and marketing teams can now manage their product sorting, targeting and campaigning systems to drive 20% to 80% higher gross margin capture per order thanks to a fully integrated market intelligence and enterprise intelligence platform that is natively API based.
   

This is a landmark year for retail globally as we transition past a year of restrictions and uncertainties brought on by the worldwide pandemic. Joining the solutions, the ethos and the teams of DynamicAction and EDITED will drive sustainable benefit for brands and retailers. We are excited to build the future of retail together.

We’d like to thank the DynamicAction and EDITED customers for your support and partnering with us over the years. We will continue to fearlessly drive innovation and put your business goals at the center of our combined strategy.

We’d also like to recognize our amazing team members and partners; each of you should feel incredibly proud that you have written a key part of the story in the transformation of retail globally. We know this journey fulfills each and every one of us, and it is for that reason that we are exhilarated to embark on this next chapter together.