The new DynamicRecipes [Customer] solution automates the identification of precise customer audiences to target and nurture utilizing predictive purchase and action behavior grounded in profit and long term value generation. Retailers and brands can immediately fuel highly tailored and effective marketing campaigns across all channels in their Enterprise and third party messaging systems.

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The rise of retail data platforms has provided unprecedented access to customer purchase and activity data. Retailers are eager to capitalize on this raw data from across their business and trusted partners in order to combine it, analyze it and quickly execute finely tuned marketing campaigns to run across all customer touchpoints.

In response, EDITED has expanded DynamicRecipes to include a Customer module, allowing retailers to significantly improve performance, increase ROI faster and automate customer programs across their Email Service Providers, Customer Data Platforms, Display Advertising and other marketing action systems. DynamicRecipes [Customer] employs AI-enhanced analytics to create profit and inventory-aware customer segments and predict improved purchase behavior. Retailers can now design highly targeted audiences to fuel surgical campaigns from one central system, generating more personalized campaigns, higher revenue results and increasing multi-channel long term engagement.

“With over 100 years of adventure-driven innovation, Eddie Bauer prides itself on building lasting customer relationships with an outdoor culture open to everyone,” says Mike Africa, Chief Digital Officer at Eddie Bauer. “EDITED provides the foremost in customer messaging control and flexibility to reach our very best customers and to dramatically accelerate the migration of first-time buyers to highly engaged brand loyal customers.”

DynamicRecipes [Customer] gives retailers control of the algorithms to identify audiences with precision to drive consistent communications easily orchestrated across customer channels and touchpoints. DynamicRecipes [Customer] is highly configurable to meet the demands of modern Retailers and also comes with five best practice strategies to maximize profit and limit product liabilities:

Nurture: Deliver unique offers to reward and retain existing and newly acquired VIP customers.

Nudge: Draw customers into a new category and brand purchase or activate cross channel purchasing behavior.

Fast Track: Predict potential high value customers on a path to a higher frequency purchase status.

Winback: Identify lapsed and lapsing customers with products from high affinity categories and brands that will reactivate a customer.

Exclude: Eliminate marketing and promotional spend on individuals who abuse return policies or are consistently unprofitable.

DynamicRecipes comes pre-configured to optimize the leading marketing action engines, and supports customization and unique customer recipe creation. Retailers can implement DynamicRecipes [Customer] on its own or pair it with DynamicRecipes [Exposure], to fuel digital merchandise sorting that simultaneously optimizes product performance on their digital platforms, through first party or third party recommendation and sorting engines. 

With EDITED’s recent acquisition of DynamicAction, retailers now have visibility into competitive marketplace product offerings and real time actions combined with their business performance and ecommerce operating data. With the combination of Market and Enterprise intelligence, retail brands gain a unique competitive advantage, driving better business decisions faster.  EDITED enables global brands to orchestrate better business decisions every day by closing the information loop and enabling retailers to set the perfect assortment, pricing, and customer growth strategies.