Though the retailer could find places where they were spending resources and not getting results, it was difficult for them to identify areas where they weren't focusing but had the potential for positive results.
The retailer wanted to have a full picture of their business—across merchandising, marketing, operations and finance—so they could easily focus their teams and grow more quickly. In particular, they were eager to avoid the analysis paralysis caused when investigating drops or spikes in performance. They wanted to pinpoint areas of potential profit throughout their eCommerce business.
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