CASE STUDY: DXL's Journey to Customer-Centric and Digital-First Transformation

DynamicAction

0 Comments

To grow sales and profit, DXL knew it needed to shift to a customer-centric environment and develop a deep understanding of which customers, categories, products and brands were driving profitable
customer acquisition and retention. Additionally, DXL needed to maximize the financial return on upgrading e-commerce and email marketing platforms as quickly as possible.