During the 35- and 52-week periods studied, four fashion and accessories retailing teams (three based in the U.S. and one in the U.K) acted to execute on product/action combinations as prescribed by DynamicAction. The impact on revenue and profit was carefully measured.
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“We often see our data as ‘wow this is great data, we should be getting great insights from this' —and with DynamicAction, we now have immediate access to both consolidated data and the insights to actually do something about it.”
- Chief Digital Officer
Fashion Retailer
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