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Recent Posts

Apparel Magazine: DynamicAction Is Doing This to Break Consumers' Discount Addiction
Apparel Magazine reported on DynamicAction's new Affinities capabilities and how the product can help retailers move away from margin-eating promotions and towards strategies that protect profit. Key...
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Stop Retail’s Promotional Race to The Bottom
DynamicAction Adds New Affinities Capabilities to Curb Consumer Discounting Addiction and Help Retailers Increase Average Order Value, Revenue and Profit Affinities offers a deep-dive into basket...
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Sourcing Journal: Want Market Share? It’ll Cost You
Judith Reynolds of Sourcing Journal reported on the promotion addiction many retailers struggled with in 2016. DynamicAction's Senior VP of Marketing, Sarah Engel, contributed retail analytics data...
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Women's Wear Daily: Retail Report Card: Smoother Ending to Choppy Holiday Season
Women's Wear Daily released their annual Retail Report Card. David Moin and contributors reported on the state of the industry, featuring data from DynamicAction. Key excerpt: "Retail analytics...
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eMarketer: Retailers Are Shooting Themselves in the Foot With Holiday Discounts
eMarketer lead analyst and Editor-at-Large, Andria Cheng, used data from DynamicAction's Holiday Retail Index in her report on retailers' damaging and pervasive use of promotions throughout the year:...
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Associated Press: Stores Push Deals, Hope to Lure Shoppers For Holiday Stretch
Anne D’Innocenzio, journalist for Associated Press, contacted our SVP of Global Marketing, Sarah Engel, for updated promotional insight in her Stores push deals, hope to lure shoppers for holiday...
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Forbes: Are Retailers Over-Promoting For Holiday 2016?
Recently Nikki Baird, a managing partner at leading analyst firm RSR, contributed a piece to Forbes: “Are Retailers Over-Promoting For Holiday 2016?” In an industry overview, she underscored that...
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Fortune: Deals, Deals, Deals: Shoppers Are Enjoying Deeper Discounts This Holiday Season
On the heels of the DynamicAction holiday Retail Index release, Phil Whaba, Fortune’s Senior Financial writer, posted: Deals, Deals, Deals: Shoppers Are Enjoying Deeper Discounts This Holiday Season....
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What Lies Ahead For Retail in 2017: A Discussion on Discounting, Amazon and Personalization
Retail is ever-evolving and typically at the forefront of groundbreaking technological advances and implementations. Recently we broke bread with some of the most influential brands and brains behind...
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Accenture’s Holiday Shopping Survey Already in Line with the Season’s Kick-off
In Accenture’s most recent Holiday Shopping Survey “people will be spending more, but expecting to obtain even more than that” has already rang true over this CyberWeekend. Bargain power is ever...
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Total Retail- Customer Centricity and Profitability: The Equations Driving Success in ‘Year of Promotions’
Senior vice president of global marketing for DynamicAction, wrote an article featured on Total Retail that offers retailers several key learnings based on data and findings from DynamicAction's...
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It’s A Wrap-Up: A Collection of Dynamicaction’s Must Read Musings We Didn’t Want You to Miss
In the words of the author Fennel Hudson, “December, being the last month of the year, cannot help but make us think of what is to come.” Perhaps more than to any other group, this is extremely close...
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