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Recent Posts

4 Things Retailers Can Learn from Amazon Prime Day
There’s no hiding from it: Amazon Prime day is here, and this year it’s running for 30-hours straight. In 2016, Amazon recorded over $2.5 billion worth of sales from Prime Day alone, and this year...
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Retail’s Evolution: A Shift From Sales to Profit
Our Chief Scientist, Michael Ross, joined Accenture’s Simon Blosse to discuss “Scientific Retailing” during Essential Retail’s Retail Ramble Podcast hosted by EIC, Caroline Baldwin. The conversation...
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6 Ways to Optimize Marketing Automation and Boost Retail Profit While You Sleep
You’ve created, tweaked, tested and perfected. You segment, personalize, target, retarget, measure and repeat. There is always more you could do, but you have to sleep sometime. Now, optimize...
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18 Ways DynamicAction Can Help Retailers in the Omnichannel World
Top global retailers have told us they need more than being able to look back on “what happened.” They need advanced analytics for retail omnichannel with one view of customers, products and profit...
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Internet Retailer: Data Manifesto: 5 Steps Toward a Data Strategy for Retailers
Internet Retailer posted a byline by DynamicAction Co-founder and Chief Scientist Michael Ross: Data manifesto: 5 steps toward a data strategy for retailers. The tactical guide offers guidance for...
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What Data Can Tell Retailers About Reaching Their Goals: US Department of Commerce Getting to Global Video Series
Testing new markets; understanding customers, products, and profit; international expansion; and the 24/7 promotional reality of retail The US Department of Commerce recently interviewed...
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New York Post: Amazon Responds to Walmart in Free-Shipping War
The New York Post’s business editor, Lisa Fickenscher, reached out to DynamicAction CMO Sarah Engel for her thoughts surrounding Amazon’s response to Walmart — lowering their minimum purchase...
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New York Post: Online Retailers Opening Physical Stores
New York Post’s Business reporter, Lisa Fickenscher, reached out to DynamicAction CMO Sarah Engel to discuss online retailers that are opening physical stores. The piece touched on a new trend: real...
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DynamicAction Retail Index Spring 2017 Trends
As shown in our latest Retail Index, we are currently witnessing the retail industry undergo a total transformation, and those who are not evolving to meet the demands of their consumers are...
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The Authenticity Rule: Women in Retail Leadership
This week I will be traveling to Miami to spend time with some of the most brilliant minds in the industry at Total Retail’s Women in Retail Leadership Summit. This powerful collection of leaders...
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Retail Sales Rise as Shoppers Hop to Apparel Stores
DynamicAction CMO, Sarah Engel, was sought out by Women’s Wear Daily’s Deputy Editor, Arthur Zaczkiewicz, for thought leadership for his business feature, Weekly Sales Rise as Shoppers Hop to Apparel...
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Retail Analysis: Walmart’s New Pickup Discount
Sarah Engel, CMO of DynamicAction, offered expert commentary for Chain Store Age regarding Walmart's recent announcement that, starting April 19, it would offer a discount on select items that are...
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