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Women's Wear Daily: Retail Report Card: Smoother Ending to Choppy Holiday Season

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WWD logo for DynamicAction retail analytics dataWomen's Wear Daily released their annual Retail Report Card. David Moin and contributors reported on the state of the industry, featuring data from DynamicAction.

Key excerpt:

"Retail analytics service DynamicAction studied $4 billion in online consumer transactions during the pre-Christmas weekends of 2015 and 2016, and found the biggest trend was a heightened reliance on promotions to inspire sales. For next year, the firm recommends retailers curtail the 'profit-eroding discounting spiral' and provide better shopping experiences such as early access to new merchandise or curated collections."

The full article can be accessed here (subscription required).

 

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