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DynamicAction Blog

Dallas Morning News: Irma Deals a Second Blow to Retailers, But Stores Show How They Can Help
While the US is still feeling the effects from the latest natural disaster that continues to leave its mark, Dallas Morning News’ Maria Halkias penned a piece on how the back-to-back hurricanes a...
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How to Apply the 8 Lessons of Amazon Operations to Your Retail Strategy
DynamicAction’s Co-founder and Chief Data Scientist recently penned How Amazon Does Data—And What you Can Learn From It—a retail strategy white paper containing 8 tactical lessons from Amazon’s...
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What It Takes to Succeed in Today’s Retail Landscape
DynamicAction is thrilled to be featured in the Women’s Wear Daily Thought Leaders Lab Special Report: Succeeding In Retail’s New Landscape. The 2-hour Thought Leaders Lab session occurred in June in...
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3 New Retail Metrics That Can Boost Profit and Make Your Life Easier
Having been in Site Merchandising and Digital Analytics roles with major retailers for over a decade, I understand there is no shortage of retail metrics available to product teams. Each team (Site...
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Learning from Amazon’s Operating Model — Engineering a Customer-Centric Transformation
Now more than ever, retailers that wish to stay competitive must develop an Amazon strategy and discover the mindset behind Amazon's operating model. Like it or loathe it, Amazon is a colossus that...
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Dallas Morning News: Can J.C. Penney get up to digital speed at its age?
Industry legend and Dallas Morning News business reporter, Maria Halkias, reached out to DynamicAction CMO Sarah Engel for commentary on J.C. Penney. Their conversation dove into the current retail...
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Great Leaders Use These 5 Strategies to Steer Data-Driven Retail
by Michael Ross, Co-Founder and Chief Scientist at DynamicAction The time for moving to data-driven retail decisions is here. Consumers have almost unlimited choice and information. They are using a...
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Show Me the Profit! Gaining Visibility into Every Component of Retail Profit
Profit is a topic we are hearing talked about more often in the retail industry today. For too long, retailers have focused on driving top-line sales and retaining market share through costly free...
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4 Things Retailers Can Learn from Amazon Prime Day
There’s no hiding from it: Amazon Prime day is here, and this year it’s running for 30-hours straight. In 2016, Amazon recorded over $2.5 billion worth of sales from Prime Day alone, and this year...
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Retail’s Evolution: A Shift From Sales to Profit
Our Chief Scientist, Michael Ross, joined Accenture’s Simon Blosse to discuss “Scientific Retailing” during Essential Retail’s Retail Ramble Podcast hosted by EIC, Caroline Baldwin. The conversation...
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6 Ways to Optimize Marketing Automation and Boost Retail Profit While You Sleep
You’ve created, tweaked, tested and perfected. You segment, personalize, target, retarget, measure and repeat. There is always more you could do, but you have to sleep sometime. Now, optimize...
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18 Ways DynamicAction Can Help Retailers in the Omnichannel World
Top global retailers have told us they need more than being able to look back on “what happened.” They need advanced analytics for retail omnichannel with one view of customers, products and profit...
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