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Recent Posts

Chain Store Age: Bluefly beautifies digital performance
Online apparel and accessories retailer, Bluefly, knows how important flawless experience is for both consumers and brands. To that end, Chain Store Age covered Bluefly's partnership with...
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Multichannel Merchant: Bluefly Debuts New Logo, Branding and Platform
Multichannel Merchant, “Bluefly Debuts New Logo, Branding and Platform,” features a piece surrounding Bluefly’s updated branding, strategy and business model to push the pure-play retailer towards a...
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Bluefly’s Rapidly Expanding Business Model Bolstered with New Prescriptive Analytics Technology
Forward-thinking fashion marketplace set to maximize sales for top designer brands with DynamicAction Silicon Valley, CA— April 6, 2016—Bluefly, a pioneer in ecommerce and leading online fashion...
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WWD: Bluefly’s Re-branding Coincides With Shift in Operating Model
DynamicAction’s CEO and Co-Founder, John Squire, and Carly Rosenberg, President of Bluefly, were able to co-announce their partnership along with Bluefly’s updated branding and business model...
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The Retail Bulletin: The digital industrial revolution -- how big data is transforming retail
Our Co-founder and Chief Scientist, Michael Ross, has shared his insights for The Retail Bulletin’s The Future of Retail, an online supplement that offers 82 pages of new developments and innovation...
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THE FUTURE OF BIG DATA AND AI @ SXSW Interactive
THE FUTURE OF BIG DATA AND AI, by far one of our favorite panels at SXSW, brought to light persuasive commentary on the applications of AI and how data has renewed these functions. Being the retail...
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Internet Retailing: From crystal meth to crystal math (IRM57)
March issue of Internet Retailing Magazine features an amazing byline by our Co-Founder and Chief Scientist, Michael Ross. The piece delves in to the role of the merchandiser in a customer-centric...
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Multichannel Merchant: Retailers Need to See Omnichannel as a Singular Effort
DynamicAction’s Senior VP of Marketing, Sarah Engel, was recently able to catch up with Multichannel Merchant’s Managing Editor, Tim Parry, to discuss a number of topics - including how retailers...
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Peering into the Crystal Ball: An Expert Panel on the Future of Retail
What does the future hold for the retail industry? How can retailers compete more effectively in 2016 and beyond? Last month more than 40 retailers joined DynamicAction and a panel of industry...
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It's A Wrap-up: A collection of DynamicAction's must read musings we didn't want you to miss
In your defense, February is a short month (regardless of the 29th day bonus day this year) … So here are some of the most talked about retail news stories of the month. From relevant trends in...
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New Route To Thriving: Six Data-Driven Benchmarks To Get Ahead
It’s no secret many retailers struggle with overstocks, revenue and profitability. However, some retailers are able to significantly outperform their peers. In fact, DynamicAction’s top retail...
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The Critical Questions Every Team Must Ask to Excel in Modern Retail
Current conversations regarding retail typically include buzzwords such as omnichannel retailing, unified commerce and e-commerce. While these words may be the flashiest new topics to hit the...
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