With the rollout of DynamicAction's new Affinities capabilities, Arthur Zaczkiewicz with Women's Wear Daily reported on how the retail solution can help retailers curb over-promoting and boost margins for 2017.

Key excerpt:

"The new solution leverages customer data to drive down the overall rate of promotions by specifically looking at product correlations and trends, and then bundling products, shopper profiles and promotions to drive sales. 'By connecting these data points, retail merchandisers can more accurately predict sales trends, increase basket size and profitability,' the company noted.

'With Affinities, DynamicAction helps retailers change the mind-set of discount-addicted consumers by creating a path to offer associated and desired products and brands at full price within the same purchase order,' the company added.

The rollout of this feature comes as retailers wrap up a year of heavy promotions. In 2016, DynamicAction said promotions were up by about 84 percent globally compared to 2015. The firm’s current roster of clients includes Brooks Brothers, Cole Haan, Men’s Wearhouse, Nine West and Tesco, among others."

The full article is available here.

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