Multichannel Merchant’s Week in Review: Cyber Weekend Hits On All Cylinders has highlighted key stats from 2015’s Cyber Weekend. The piece also relayed that online retailers should be encouraged with the results as a potential indication of the rest of the shopping season, with comScore reporting consumers spent $3.1 billion online on Cyber Monday alone, marking the first time that milestone had been passed in a single day.
DynamicAction’s Retail Holiday Index was included in the round up:
In terms of operations and fulfillment over Cyber Weekend, retailers significantly improved on-time performance, with a 45% reduction in late-to-ship orders compared to 2014, according to theDynamicAction Retail Holiday Index. Free shipping continued to be a key promotional tool, increasing 17% over the prior year, according to the index.
