DynamicAction does not try to replace a retailer's existing data systems; instead, it brings them together and performs advanced analysis to provide one view of profit, product, and customer.

DynamicAction is a prescriptive analytics solution, which goes beyond descriptive and predictive analytics to suggest action and show the profit impact of each potential action. Forrester Research expects prescriptive analytics to overtake predictive analytics in 2018, as retail executives demand full insight into where profit is being made and lost on a granular level — and want to empower their teams to efficiently maximize available profit opportunities.

How does DynamicAction compare? Find out more here.