Sourcing Journal's article Black Friday in Review: The Winners, The Losers, The Dollars and the Deals discusses the industry's Black Friday results: consumers capitalized on the best deals, Millennials spent the most money, and department stores underperformed.
Key excerpts include findings from the DynamicAction Retail Index: Holiday 2017, as well as directional commentary from our CMO, Sarah Engel:
"More than just the percentage off, was the fact that the overwhelming number of purchases made over the weekend were sold with a deal. According to data from DynamicAction, shoppers were rewarded with discounts and deals everywhere they turned. 'In fact, 90 percent of online orders were placed using a promotional code on Cyber Monday this year, and an average 88 percent of orders used a promotion over Cyber Weekend (Thanksgiving Day-Cyber Monday),' DynamicAction CMO Sarah Engel said in a briefing Tuesday.
Looking at inventory, DynamicAction said retailers are well positioned to make it through the season without stockouts, and the discounts are expected to continue, too. 'The value of inventory retailers found themselves holding in-stock was up 34 percent over Cyber Weekend last 3/4 year and up 43 percent on Cyber Monday 2017 versus 2016,' Engel said. 'With inventory to move before the holiday season concludes, retailers are showing no signs of pulling back on discounts and deals in the weeks ahead.'"
Read the full article here (subscription required).
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