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Returns–an expensive oversight
Most retailers are aware of the importance of interdepartmental communication and the need to understand the impact of decisions across the company. However, a common challenge is to connect...
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Amazon - a lesson in frugality
By Eric Fergusson Amazon has been hailed as the fulfilment flag bearer for retail in recent weeks. Their endless fulfilment options and rapid delivery times, plus the recent notion of anticipatory...
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Wearable technology: redefining the customer experience
The rumour mill is in overdrive about Apple’s plans to enter the wearable technology field later this year with the launch of its incredibly secretive ‘iWatch’ initiative. Apple has only offered tiny...
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Michael Ross: A step into the future: Amazon is anticipating what you will buy next
Let me set the scene. You’ve been eyeing up a Nixon D32000 Digital SLR Camera since before Christmas. Santa unfortunately didn’t receive your wish list and now come February you are still...
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Omni-channel: What on earth does it mean?
Everyone is talking about the latest buzzword in the industry ‘omni-channel’, but does anyone know what it really means? The concept of ‘omni-channel’ is very new and as an industry we are only just...
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Andreas Weigend: The Data Champion
At the recent Marketing Week Live event, AEG Europe’s executive VP of marketing Kimberly Kriss, stated that marketers need to adopt a more data led approach to their work, adding that “science needs...
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Michael Ross: Today’s insight should be tomorrow’s business as usual
In the fourth and final part of my series looking at Amazon’s approach to online retail management, I focus on the practice of reviewing. Many retailers spend their time reviewing what’s happened. By...
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What gets measured get managed
Amazon is one of the few (and possibly only) retailers in the world where the CEO doesn't obsess about conversion rate. In Amazon-land, you can cry about conversion but you can't directly do anything...
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The big “O”…omni-channel retailing
Exciting times ! Today we announced the acquisition of a Toronto-based company, OrderDynamics. Their cloud-based OMS (Order Management System) brings with it a host of capabilities that support...
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Michael Ross: Data and digital come together to understand the customer
Last week we hosted an event for retailers and brands at Audi City in Piccadilly, London to discuss the concept of decision intelligent commerce around which the venue played a central role. Despite...
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