DynamicAction CMO Sarah Engel discussed the Stitch Fix IPO with New York Post editor Carleton English for his piece Investors drop Stitch Fix after big open. While Stitch Fix opened at a lower rate than expected and didn’t end the day terribly strong, Engel takes a positive outlook on data understanding:[mk_blockquote font_family="none"]"What you’ll hopefully see with Stitch Fix is that there is an education process and a growth process over the next few months as investors gain a better understanding of the company’s model. Yes, it is an apparel company, but it is at the core a data-driven tech company. Katrina Lake has built a world class executive team, and a data science team that is on the forefront of understanding and acting on consumer behavior at the speed of change."[/mk_blockquote]Read the full article here.

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