Lisa Fickenscher with the New York Post reported on Amazon's reduction in their free shipping threshold, from $49 to $35, which is the same as Walmart's minimum. Sarah Engel, Vice President of Marketing for DynamicAction, contributed to the report.

Key excerpt:

“'This is one of the first times we’ve seen a real reactionary response by Amazon,' said Sarah Engel, senior vice president of DynamicAction, a retail analytics firm.

'Amazon did this without fanfare, and when they have a change that impacts the customer positively, they are very vocal about it.'"

Read the full article here.

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