In a special report by Alicia Fiorletta, editor at Retail Touchpoints, she outlines how the reality of the "store of the future" is becoming today's reality for retailers ranging from Neiman Marcus and Nordstrom to Lowe's and Target. The report details the advancements in beacons, digital displays and RFID, among other technologies, and is a must-read for any retailer focused on customer experience and evolution.

We spoke with Alicia for this report, and here is a brief excerpt of how we'd guide readers to design and execute the store of the future:

“Don’t just jump on the bandwagon of whatever sexy, new technology solution is unveiled in one retailer’s high-end flagship in Manhattan,” said Sarah Engel, SVP of Global Marketing at DynamicAction. “Instead, as you design the store of the future, find ways to meld together your mobile, store and digital experiences into the singular, high-touch brand experience that your customers expect.”

Read the full report from Retail Touchpoints here.