The January issue of Internet Retailing features a byline by our Co-Founder and Chief Scientist, Michael Ross. The piece delves into the Cyber Week phenomenon and role of the promotional race to the bottom throughout 2016. Ross identified three significant differentiators with European retailers versus their North American counterparts that were uncovered through DynamicAction’s Retail Index:
Key excerpt:
“Selling at full price is increasingly becoming a fallacy and the customer expects a deal. However, in order to thrive or even survive in 2017, UK Retailers must focus on a deep understanding of customer profitability, promoting more wisely, having a tight grasp on shipping margin and focusing on service and product curation to protect profit margins."
The full article is available here.
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