As AI becomes central to many retail functions, technology will become a “quasi-colleague” in its own right – which means the IT and technology team will have to work much more closely with employees across every other business function, says DynamicAction co-founder and chief scientist Michael Ross. “Data is the oil which fuels AI’s engine, so retailers are going to be required to have a really interesting mix of different roles in their IT teams to get the most out of the tank,” he says. Ross expects to see a chief data officer at board level but warns that re-engineering the whole technology team will be necessary to get the most out of AI across all parts of the business.

Read more of this article by Grace Bowden  in Total Retail.