Forrester VP Principal Analyst, George Lawrie, names DynamicAction as a sophisticated analytics solution to ensure success leading into the ever-competitive holiday season that extensively tests retailers' planning strategies and allocation cross channel and region every year in his recent blog, The Holiday Season, 2019: AD&D Leaders Should Deploy Sophisticated Analytics In Their Trading Support Applications To Optimize Holiday Planning.
George wrote:
Use data to drive recommendations. Follow the example of international brands like Nike or iconic national retailers like Germany’s Heine. Work with vendors such as DynamicAction to make specific, data-driven recommendations that improve revenue, contribution, and customer satisfaction.
Learn more about our latest DynamicAction Retail Index to understand what strategies and metrics forward-thinking retailers across North America and Europe are deploying to pursue the path to profitable growth and actionable insights leading into this make-or-break holiday shopping season.
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