DynamicAction CMO Sarah Engel was asked to contribute to the Forbes article Seven Essential Steps in Creating a Communications Strategy that Works, where she commented on leveraging customer insights.

Key excerpts include:
"Our company was recently declared as Shop.org’s 2017 Digital Commerce Start-up of the Year, and the key to claiming that accolade was leveraging our customers' incredible insights and communicating to the broader retail market how we could empower them to solve their true pain points. From developing a deeper understanding of how to contain and simplify our messaging to communicating authentically and directly about how we can help retailers understand their data, our customer understanding is both the first step and a continual checkpoint in our communications strategy."

Read the full article here.

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