Online news site Internet Retailer utilized the DynamicAction Retail Index's early pre-Thanksgiving insight for their article Every day is a billion‑dollar online sales day in the run‑up to Thanksgiving.
DynamicAction CMO, Sarah Engel, was tapped for her acumen:
"Evidence that consumers took advantage of promotions early in the season also comes from DynamicAction, a retail analytics firm. DynamicAction’s Retail Index finds that consumers used a promotional code on 66.4% of their online orders during the first week of November, versus 64.4% in the same week last year.
In the first two weeks of November, DynamicAction observed a 20% increase in online revenue in the first week of November and an 18% year-over-year increase for the first two weeks of the month. DynamicAction chief marketing officer Sarah Engel says retail executives she’s spoken with believe that the early promotions they offered led to an increase in sales of big-ticket items like electronics and luxury goods. That could impact sales in the days ahead, Engel says. 'If you’ve purchased yourself a new TV or your mom a gift of a new handbag on Nov. 1 or 15, you’re not going to buy those items online on Black Friday,' she says."
Read the full article here.
Learn how DynamicAction can improve your retail profit by optimizing every part of your business. Ready for details? Book a demo, or download our comparison brochure.
We all know by now that 2016 was the Year of Promotions for retailers, which drastically impacted their bottom line. As we found in DynamicAction’s...
REDWOOD CITY, Calif.--(BUSINESS WIRE)--DynamicActionannounces the newest product of its Retail...
Now more than ever, retailers that wish to stay competitive must develop an Amazon strategy and discover the mindset behind Amazon's operating model....
Sign Up to get the latest News