Siobhán Géhin, managing director at Kurt Salmon, part of Accenture Strategy, wrote a commentary for Essential Retail on disruptive technologies impacting retail and the fast-moving start-ups ready to overtake unprepared retailers.

Her analysis includes this key excerpt:

"DynamicAction offers a prescriptive analytics platform, which enables faster reaction to a plethora of data; prescribing precise actions to take, accurately ranked by financial impact on a day-to-day basis. So retailers who do not exploit these kind of analytics tools are more and more at a disadvantage versus their competitors."

Read the full article here.

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