DynamicAction, a Shop.org 2017 Digital Commerce Startup of the Year finalist, will enable Destination XL to connect customer, product and profit data across its business, fostering organizational alignment and an exceptional customer experience.

SILICON VALLEY­: Sept. 21, 2017—DynamicAction, provider of the most advanced data analytics solution specifically designed for retailers, today announced that Destination XL Group, Inc. (DXL), the leading retailer of men’s large and tall apparel, will roll out DynamicAction’s system to unify its data across the digital business and arrive at actionable insights faster.

The retail industry is challenged with the shifting economics of omnichannel, the complexities of consumer behavior, increased operating costs, declining store performance and “the Amazon Effect,” and successful companies are pushing themselves to re-imagine their businesses. DynamicAction’s solution aligns with DXL’s digital vision and directive for authentic customer engagement, giving forward-thinking retailers like DXL the tools to combat increased pressure from industry disruptors by arming its experts with the ability to view the entire retail picture without being buried under deep pools of data. DXL needed an enhanced offering that allowed the retailer to quickly understand the immediate next steps necessary to create a customer-centric environment in order to drive higher sales and profits—and DXL found exactly what it was looking for with DynamicAction.

“At DXL, we are constantly looking for the best ways to make the customer’s buying journey seamless and frictionless. This requires going beyond the transactional elements and really understanding how our customers view our brand, and in turn, how we communicate our brand story to each individual customer,” said Sahal Laher, Chief Digital Officer and CIO, Destination XL Group, Inc. “With DynamicAction’s solution, DXL will gain the ability to unify our organization by analyzing all data points across channels to deliver a personalized brand experience. By understanding and leveraging our customer’s connected behavior, DXL will be able to continue building customer loyalty by ensuring every touchpoint delivers an enhanced experience for our customer.”

With DynamicAction’s solution, DXL will be able to deliver superior customer experiences by leveraging unified insights of:

• The Customer: DXL will now be able to understand its customers’ shopping patterns and identify which combination of products, promotions and customer profiles frequently drive increased purchases, which creates more opportunities for up-selling and increases customer lifetime value and profitability.
• Product: DXL will be working towards driving more full-price sales by accessing a holistic view of product exposure, profitability, fragmentation and conversion, enabling DXL to better understand inventory availability and identify areas of opportunity.
• Inventory: DynamicAction’s solution will provide DXL with a unified view of inventory and returns, flagging under-stocked and overstocked items and allowing the retailer to break down inventory positions and availability throughout its digital channels.
• Profitability: DXL can now leverage a data-driven view of profitability and retail profit influences, helping its team to quickly prioritize and take actions that drive towards business goals.

“As the retail industry heads into the holiday season, it is more vital than ever to have the specific tools and plans in place to leverage your organization’s unique assets to drive profits and create lasting customer relationships,” said John Squire, CEO and Co-founder, DynamicAction. “With DynamicAction, DXL will have the ability to amplify the efforts and actions of their greatest experts to make their best people better, their smartest decisions faster, their customer understanding more powerful and their business more profitable.”

Attending Shop.org in Los Angeles Sept. 25-27?

Join DynamicAction’s Squire and DXL’s Laher on Wed. Sept. 27 at 1 p.m. at Tech Talk Stage 4, for Tech Talk Startup Of The Year: Radical Retail Reboot: Actions at The Speed of Amazon. During this session, Laher and Squire will discuss how successful, innovative retailers are leveraging artificial intelligence to connect millions of data points from every part of their digital and physical business, empowering their human experts to make rapid, profitable decisions at the speed of Amazon.

To set up an in-person meeting with DynamicAction during Shop.org, please reach out to dynamicactionpr@ketnergroup.com.

About Destination XL Group, Inc.: Destination XL Group, Inc. is the largest omni-channel specialty retailer of men's apparel in sizes XL and up, with store locations throughout the United States, London, England and now Ontario, Canada. The DXL Men's Apparel stores in Ontario are operated by DXL Canada, Inc., a subsidiary of Destination XL Group, Inc. Other subsidiaries operate under the retailer's five divisions: DXL Men's Apparel®, Casual Male XL, Rochester Clothing, ShoesXL and LivingXL. The Company also operates an e-commerce site at www.destinationxl.com. With more than 2,000 private label and name brand styles to choose from, customers are provided with a unique blend of wardrobe solutions not available at traditional retailers. The Company is headquartered in Canton, Massachusetts. For more information, please visit the Company's investor relations website: http://investor.destinationxl.com. Follow us on facebook.com/OfficialDXL, Twitter @DestinationXL and Instagram @destinationxl.

About DynamicAction:  Retail’s fastest path to connected, profitable decisions - from each click to every brick. DynamicAction is the most advanced analytics solution specifically built for eCommerce, store and omnichannel retail merchandising teams. Connecting and analyzing millions of data points from every part of the retail organization, DynamicAction uses more than 1,000 proprietary algorithms to pinpoint margin-eating disconnects in the business, prescribe precise actions and accurately rank those actions by financial impact. As a control system for retail businesses, DynamicAction delivers new metrics, automated diagnostics and both out-of-the-box and ad hoc analytics and visualizations. Since all roads lead to action, DynamicAction constantly alerts retail teams to areas of opportunity and improvement. Through API integration, it then elevates the retailers’ tech stack with transformed data to drive automated decisions and actions online and in-store. Headquartered in Silicon Valley, DynamicAction has offices in London, Sofia and Dallas. Connect with us at DynamicAction.com and @DynamicAction on Twitter.