CMO.com’s Giselle Abramovich asked the top marketing minds “What Do Marketers Fear The Most?” in her special round-up that posted prior to Halloween. Sarah Engel, DynamicAction’s SVP of Marketing, was tapped to give her bone chilling account of what should give all marketers the chills – constantly shifting consumer behavior, as well as a lack of data connectivity and visibility across the organization.
Below is an excerpt:
"In this new “on-demand” economy, every marketer needs to be highly in tune with exactly where, when, and how a customer wants to be communicated with. And they need to deliver above and beyond their brand promises. In order to accomplish this, it means stepping out of your organizational silos and connecting data across the organization to understand the true customer journey. Only with connected and actionable data can you make the right decisions fast enough to satisfy their ever-evolving and heightened expectations."
