Hayley Peterson with Business Insider reported on Amazon's reaction to Walmart's shipping changes. Sarah Engel, SVP of DynamicAction, a retail prescriptive analytics firm, contributed insight to the report.

Key excerpt:

"'Although non-Prime members can now avoid shipping fees, they will still have to wait for up to a week for their packages to arrive,” said Sarah Engel, senior vice president of global marketing for the retail analytics firm DynamicAction. 'The fact that Amazon didn’t outright match Walmart’s free shipping timeline shows their continued commitment to the recurring revenue Prime model.'

Read the full article here.

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