DynamicAction’s CEO and co-Founder, John Squire, offered commentary to Retail Touchpoints readers that drives home the promotional rut retailers have gotten themselves into from Holiday 2015 to present - in part through continuing to rely exclusively on an antiquated promotional calendar strategy to run their operations. However there is hope, retailers who join-up data points across their business will more clearly grasp how their customer shops and what they shop for. By better understanding their customers, retailers can then implement strategic merchandising strategies that benefit both the consumer and their bottom line.

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