Most retailers can agree that achieving full margin and maximized sell-through on all merchandise is the Holy Grail of the retail world. In light of the holiday shopping pandemonium upon us, retailers should adhere to a handful of critical best practices that will help them avoid profit margin erosion, and instead focus on decreased markdowns, increased sales and a boost in profitability.

John Squire, president of DynamicAction, details five ways retailers can achieve “intelligent commerce” nirvana in a recent byline in Apparel Magazine. Check out the full story here!