Most retail reporting focuses on metrics that describe what’s already happened (outcome metrics such as revenue) and others that offer some visibility into the health of the business. (influence metrics such as average transaction value.) To improve outcome metrics, retailers often resort to generalized action such as large sales and sweeping promotions which 1) no longer yield the returns seen in the past and 2) increasingly erode profit. But new metrics empower people to control the business and
alert them when action is needed.