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Michael Patterson

Recent Posts

Brexit Prompts Digital Data Revolution
In 2020, we can expect retailers to better utilise technology to extract powerful insights from their multi-channel data, allowing them to achieve a deep-set understanding of the factors that...
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Context - Why it Matters in Customer Lifetime Value
By: Michael Patterson, DynamicAction's Managing Director, EMEA For retailers, it is clear that a keen grasp of the evolving wants and needs of those using their products is directly connected to...
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