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DynamicAction Blog

Courtney Manning

Recent Posts

5 Things to Consider Before Depending on Business Intelligence Tools for Retail
Given my background in site merchandising and digital analytics, as I cross paths with retail industry executives, I seek to understand how they are attempting to make sense of the data that lives...
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Ask Your Marketing Team if They Are Doing This to Drive Profit
You know the drill…a customer on the hunt for a specific item clicks on an intriguing link. She is directed to your website and, surprise, the item she is looking for is either 1) out of stock, 2)...
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3 Customers That Are Bad for Retail and What to Do About It
Is every customer valuable? Truth is, there are some who cost you profit. Free shipping and pre-paid return options make it easier than ever for shoppers to take advantage of customer-friendly return...
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3 New Retail Metrics That Can Boost Profit and Make Your Life Easier
Having been in Site Merchandising and Digital Analytics roles with major retailers for over a decade, I understand there is no shortage of retail metrics available to product teams. Each team (Site...
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Show Me the Profit! Gaining Visibility into Every Component of Retail Profit
Profit is a topic we are hearing talked about more often in the retail industry today. For too long, retailers have focused on driving top-line sales and retaining market share through costly free...
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