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DynamicAction Blog

Navigating the New Non-Normal
By John Squire, CEO, DynamicAction We are in unprecedented and troubling times. Each passing day brings new developments of COVID-19 that are upending the very fabric of our global economy and...
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WWD: How the Catalogue Mind-set Can Empower Future Retail
Today's key take-aways from the mindset and strategies of catalogue businesses of yesteryear. Four lessons the retailers of the 2020s should take from this established marketing mindset. By John...
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The Smart Retail Data Lake
Most retailers today have a data lake that they are pumping a variety of data streams into constantly. Unfortunately, many retail brands find themselves continually allocating resources to handle the...
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Brexit Prompts Digital Data Revolution
In 2020, we can expect retailers to better utilise technology to extract powerful insights from their multi-channel data, allowing them to achieve a deep-set understanding of the factors that...
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2020: Creativity, Innovation, Excellent Execution & Courage for a Winning Strategy
There are three fundamental mantras that will fuel growth, drive profitability and nurture stronger relationships with consumers for 2020 and beyond. By: Ann Bennett Dale, VP Sales North America,...
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What's in Store for the Decade Ahead: 2020 Predictions
As we take a look back at the last ten years in the industry, retailers have attempted to keep pace with digital disruptors and evolving customer expectations. They have hastily expanded their reach...
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Internet Retailing: What can our ‘nation of shopkeepers’ teach global retailers?
Our Managing Director of EMEA, Michael Patterson, recently penned a byline for Internet Retailing’s nearly half a million readers. What can our ‘nation of shopkeepers’ teach global retailers?...
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Insights from the stage in Stockholm
For over two decades, SIME has been a destination for leaders fascinated with digital transformation. In the spotlight were the obstacles to effective data use. While most companies appreciate the...
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BUSINESS LEADER: IS THE NEW “PRETZEL-SHAPED” CONSUMER JOURNEY TYING YOUR RETAIL STRATEGY IN KNOTS?
The retail industry has been turned on its head in today’s digitally enabled, omnichannel world. High-street names such as Debenhams, LK Bennett and Bathstore are entering administration while online...
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Retail Week: Analysis - How can Topshop conquer online?
Online retail continues to transform consumer shopping habits, and, as a consequence, profoundly impacts traditional brick-and-mortar retailers. Arcadia Group has pointed to this trend for their...
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WWD: Myths and Realities of Your Most Valuable Customers
DynamicAction CMO, Sarah Engel, penned a piece for industry bible, Women’s Wear Daily. The Myths and Realities of Your Most Valuable Customer, featured in WWD’s Think Tank, dives into the complexity...
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RetailWeek: Every Retailer Needs a New Operating Model
DynamicAction Co-Founder and Chief Scientist Michael Ross is featured in RetailWeek’s Retail Voice where he discusses the need for a new retail operating model in the digitally enabled world. Key...
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