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DynamicAction Blog

Ask Your Marketing Team if They Are Doing This to Drive Profit
You know the drill…a customer on the hunt for a specific item clicks on an intriguing link. She is directed to your website and, surprise, the item she is looking for is either 1) out of stock, 2)...
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Bloomberg: Free Shipping Becomes a Blessing and Curse at Amazon and Target
Kicking off coverage on the first official DynamicAction Retail Index for the 2018 holiday season, Bloomberg’s retail editor, Matthew Boyle, used DynamicAction metrics and directional findings as the...
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WWD: Fashion Makes the Most of Data War
Coming off Chanel's announcement last week that it would transition its wholesale business into a concession model, an article in Women's Wear Daily, Fashion Makes the Most of Data War, highlights...
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CASE STUDY: International retailer delivers profitable customer experiences based on data-driven decisions
An international retailer products that support outdoor enthusiasts across the globe developed a transformative vision: Deliver more profitable customer experiences based on data-driven decisions....
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WWD: How Do You Find the Customers That Matter?
Accenture’s Senior Managing Director and Head of Retail, Jill Standish, penned an article for Women’s Wear Daily titled How Do You Find the Customers That Matter? The piece discusses how retailers...
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DynamicAction Announced as a Finalist for the 2018 Timmy Awards — Best Tech Startup
We’re thrilled to announce that DynamicAction has been named as a Finalist in the Best Tech Startup category in the 2018 Timmy Awards! Created by Tech in Motion, the awards aim to recognize regional...
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3 Customers That Are Bad for Retail and What to Do About It
Is every customer valuable? Truth is, there are some who cost you profit. Free shipping and pre-paid return options make it easier than ever for shoppers to take advantage of customer-friendly return...
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WWD: Myths and Realities of Your Most Valuable Customers
DynamicAction CMO, Sarah Engel, penned a piece for industry bible, Women’s Wear Daily. The Myths and Realities of Your Most Valuable Customer, featured in WWD’s Think Tank, dives into the complexity...
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Internet Retailing: The Path to Customer Centricity
Michael Ross, Co-founder and Chief Scientist of DynamicAction, wrote a guest article for the UK trade publication, Internet Retailing Magazine. The Path to Customer Centricity illustrates how...
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Total Retail: What a YTD Analysis of Consumer Transactions Tell Us
What a YTD Analysis of Consumer Transactions Tell Us highlights consumer behavior from promotions to ease of returns, increased free shipping to buying on mobile. Customers' shopping habits are...
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The Retailer's Complete Guide to Customer Centricity
For ambitious leaders committed to customer-centricity and retail transformation, the data, metrics and insight that maximize profitability per customer within every channel are no longer a luxury —...
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CASE STUDY: Miles Kimball is propelling its omnichannel organization into the digital era
Catalyzing a clear focus through a fresh, digitized-lens, the DynamicAction system and the DynamicAction Customer Success team enabled Miles Kimball’s digital transformation and pinpointed key...
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