Matthew brings over 10 years of online retail data analysis and expertise to his current role as the Senior Director of Applied Data Science.
Turning vision into reality, Matthew works closely with our Chief Scientist and Product team to design, prove & prototype new DynamicAction capabilities. This constant innovation requires making intelligent use of several sources of data including analytics, marketing & client specific systems, as well as evaluating multiple metrics from visits, bounce and conversion to stock cover, availability and profit.
Prior to DynamicAction, Matthew worked in a variety of analytics roles at eCommera, Coremetrics, Comet Group and Aviva.
