Women’s Wear Daily’s Deputy Editor Evan Clark outlined some of the key challenges that retailers are facing right now, coming out of a holiday 2015, Q1 and Q2 2016 with excess inventory, increased promotions and decreased full price sell through in his recent piece, Inventories Tighten Up in Fashion. DynamicAction was able to offer insight to the difficulties retailers will face if they cut inventory levels without a solid basis of connected data – customers experiencing fragmented and out-of-stock merchandise and missed demand opportunities.

The full article can be accessed here.