The Herald, Scottish National outlet, highlighted DynamicAction’s recent funding news, as well as positioning the SaaS technology to help retailers to compete with amazon.

“It’s fascinating for me as an old fashioned retailer to look at the pace of change and how retail is evolving,” said Sir Tom. “When you look at the ascent of Amazon, it’s been led by data – how they analyse it and what they learn from it. This deal will give other retailers the chance to compete with Amazon. Any retailer who doesn’t think Amazon affects their business is wrong. Amazon is number one at this and we want to give everyone else a fighting chance.” He added, “Data is everything. It used to be gut feel, now we can analyse petabytes of data. It doesn’t lie, go off sick, or have a bad day. That’s powerful stuff.”

The full article can be accessed here.