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MR: New Findings Suggest Retail's antiquated discount strategy Isn't working

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MR Magazine logoIn one of menswear's premium online outlets, MR Magazine included our latest Retail Index in their piece highlighting the ongoing promotional trend plaguing the retail industry.

Key Excerpt:

According to the index, retailers sold less at full price in the first quarter of 2016 versus a year ago, with full-price sales down 4 percent for the quarter and orders using a promotion up 63 percent. March was an especially promotional month, with an 86 percent increase in orders using promotions compared to 2015. Additionally, retailers found it harder to convert first-time buyers into second-time buyers, with those conversions down 6 percent compared to last year.

While revenues were up 10 percent in the first quarter compared to 2015, the index reported that retailers’ ability to control profit has been unstable in early 2016. Retail profits were up an average 5.2 percent year-over-year in the first quarter; however, most gains occurred in January, with increasing volatility in February and March.

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