John Squire, CEO of DynamicAction, shares with TotalRetail readers the secrets to retail's match game. It's a game they must win to offset the $642.6 billion lost in returns that occurred last year alone. He outlines:

"Success in retail is all about expectations. Price, quality, size and delivery expectations are all included. If these are met or exceeded, the customer wins with a great product at an appealing price, exactly when they need it; the retailer wins with a happy customer and some pocket profit and with a good review to boot. If those expectations are missed, and missed consistently, it can be impossible to mend a retailer’s damaged reputation for poor organization and unfulfilled promises, leading to billions of dollars in lost business. The journey to recovery from such losses relies on a retailer’s commitment to rolling up their sleeves, identifying the problems and setting solutions into motion."

Read more about the top three ways in which retailers can tackle their preventable returns and reclaim revenue.