RetailWeek’s Matthew Chapman presented a compelling story regarding how mega-retailer Alibaba is poised to disrupt the industry. Chief scientist and co-founder of DynamicAction, Michael Ross, was tapped as an integral resource to offer insightful commentary on why Alibaba is now looking to grow in EMEA and North America, how they could be successful and what it may mean for the competition:
Marketplace businesses such as Amazon and eBay are most likely to be threatened by Alibaba’s expansion, but any fashion or related general merchandise should be especially wary of the Chinese retailer, according to Ross.
“What these big new competitors do is increase customer acquisition costs and reduce customer retention,” says Ross.
Intensifying competition will only be a good thing for shoppers though and a strong Alibaba will raise the bar once again in UK retail.
