March issue of Internet Retailing Magazine features an amazing byline by our Co-Founder and Chief Scientist, Michael Ross. The piece delves in to the role of the merchandiser in a customer-centric world. Michael Ross drives home that “in this new world of retail, the merchandiser must corral their colleagues and champion both the process and technology to transform themselves into a Merchandiser Scientist.”

A few excerpts:

“The harsh reality is that it’s now nearly impossible for the merchandiser to stay in control. It has been described to me like being the pilot of a fly-by-wire 747 – if everything’s going well, you get lulled into a false sense of control; the moment something goes wrong, you have no idea which lever to pull."

“The challenge for the merchandising teams is that looking at stock/sales to diagnose an online issue is like trying to fly a plane with a car dashboard.”

Please click here for the entire piece