Retail trade, FierceRetail digs into the promotional overload that retailers have carried over from Holiday ’15.   While this past January generated the highest online shopping traffic volumes since Black Friday weekend, the majority of the product was heavily discounted leaving profits with a dismal increase in Q1.

"Consumers are always looking for a bargain, whether shopping online or in-store, but it seems that a lot of retailers are now offering their biggest discounts in digital form. According to a recent Anthem Marketing Solutions study, lower pricing was more prevalent online than in-store, 72 percent of the time versus 28 percent respectively. These results can be attributed to the fact that digital coupons tend to be applicable to the entire purchase basket rather than individual items."

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