We’re Austin-bound!

The expert panel of judges for the 22nd annual SXSW Interactive Conference recently selected OrderDynamics’ session entitled "The Ghost Economy: The $800 Billion Retail Fire Fueled by a Data Disconnect” out of more than 3,000 entries from some of the most innovative companies in the world.

The Ghost Economy haunts all corners of retail, where products are marketed and orders are taken for items that don’t actually exist. Even more chilling is that up to 25 percent of retail sales occur at zero or negative margin and are compounded by the lack of enough eyes and hands to manage the business. Our own CMO, Kevin Sterneckert, will be joined on stage by retail's most influential minds to delve into this massive and perpetual disconnect. Cindy Lincks, VP of eCommerce for Brooks Brothers, RIS News editor-in-chief, Joe Skorupa, and Forrester Analyst, Kelland Willis will address how retailers can avoid this fate and create seamless customer experiences and increased profits.

Here is the full lineup, in which we are included in the Branding and Marketing section