CNBC's Krystina Gustafson reported on new gift-giving technology that can help retailers cut down on costly returns. DynamicAction contributed retail analytics data to the article.

"It [Loop's technology] promises not only to cut back on returns — which cost North American retailers more than $246 billion a year, according to DynamicAction — but to bring incremental shoppers and revenue to a company's site."

The full article can be accessed here.

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