CSA's Mike Troy covered our Spring 2016 Retail Index in a piece that brought attention to retailers’ margins could be on a decline during Q1 as promotional selling shows full price sales have declined and promotional activity has increased.

Key excerpt:

“The antiquated strategy of retailers relying exclusively on their promotional calendars to run their operations has fostered an ingrained need for discounts by consumers, who are increasingly being trained to wait for promotions or discounts prior to making a purchase,” said John Squire, CEO and co-founder of DynamicAction. “The very best retailers are preparing right now to answer customers’ needs and beat shareholders’ expectations during the holiday season of 2016, by focusing on curbing the promotional addiction and utilizing their full data set to better manage inventory and operations.”

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