Multichannel Merchant, “Bluefly Debuts New Logo, Branding and Platform,” features a piece surrounding Bluefly’s updated branding, strategy and business model to push the pure-play retailer towards a marketplace model. DynamicAction will analyze data from across Bluefly’s organization and prescribe profit-ranked business changes that will improve operations and maximize sales for top designer brands.

Below please find an excerpt from the post:
“It was imperative to employ technology solutions that are uniquely poised to solve fashion retail issues, and find a partner who could seamlessly integrate, uncover and improve all aspects of our operations,” Rosenberg said. “We will now be able to both analyze our data in a historical mindset and solve immediate needs to capitalize on future opportunities; continuing to build our business as the leading fashion marketplace.”

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