Online apparel and accessories retailer, Bluefly, knows how important flawless experience is for both consumers and brands. To that end, Chain Store Age covered Bluefly's partnership with DynamicAction and Mozu to overhaul its e-commerce site and mobile app, from the user interface to the underlying architecture.

Here is an excerpt from the post:

..using SaaS-based reporting and analytics technology from DynamicAction to analyze data from across its organization to improve operations and maximize sales for top designer brands. DynamicAction will instantly collect, integrate and analyze hundreds of data sources, ranging from third-party media, analytics and attribution data, to Bluefly’s own inventory systems and ecommerce platform data. The software will then offer a single view of profit across the entire business and prescribe actions to take across merchandising, ecommerce, marketing and operations.

"We have always been a leader in retail technology and these updates enable us to offer a holistic shopping experience between desktop platforms, the mobile web and mobile apps that is worthy of our sophisticated, discerning customers," said Carly Rosenberg, president of Bluefly.

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