While in New York City, the CEO of DynamicAction, John Squire, and Jill Standish met with Women’s Wear Daily’s Deputy Editor, Evan Clark, to discuss the breadth of this noteworthy and mutually beneficial partnership, as well as the funding announcement.

Jill Standish, senior managing director of retail at Accenture, said DynamicAction’s expertise complements her firm’s strengths of changing processes and figuring out what’s broken in a company and how to fix it. She said the DynamicAction system could plug into a lot of different retail data platforms and be up and running quickly, digesting data and advising retail executives. “This is a catalyst for change,” Standish said, noting the system provides answers to questions retailers don’t know to ask and helps companies get out of their “departmental fiefdoms.”

A DynamicAction scan, for instance, can flag that one product is selling so well that its inventory is likely to sell out at full price, opening the way for other slower-moving goods to be placed more prominently to juice sales. While the system is typically used to optimize web businesses at first, it can also be used with store data for an omnichannel approach.

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