DynamicAction’s CEO and Co-Founder, John Squire, and Carly Rosenberg, President of Bluefly, were able to co-announce their partnership along with Bluefly’s updated branding and business model exclusively to Women’s Wear Daily.  DynamicAction is deploying their advanced analytics solution, which is crucial to empowering data to reveal margin-eating disconnects in the business, prescribe the precise actions to take and accurately rank those actions by financial impact.

Below please find an excerpt:
John Squire, Co-founder and CEO of DynamicAction, said his firm is working on the data analytics side to help the site bring in more sales. “Data helps on the merchandising side to see which products are being seen and which are getting lost [because ] maybe the product is not categorized right.” His firm’s data allow Bluefly’s brands and vendors to better understand how consumers react to the merchandise on the site.
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